Thursday, January 28, 2010

The Ultimate Presenter - Steve Jobs


Today Apple announced a revolutionary new product that has been nearly 10 years in the making, the iPad. As Steve Jobs, CEO and founder of Apple, takes the stage to begin this momentous announcement, I notice the atmosphere his presence sets. Relaxed, casual, and for lack of a better term, his stage presence is simple.

The stage lacks a podium and instead has a couch and small table indicating we're having a conversation in his living room. No glam or glitz, the display screen behind him is simply colored with fonts that are gentle on the eyes and small amounts of animations appropriately used as key moments.

No high powered sales pitches just a discussion with all his millions of friends about an idea. He's a humble presenter amidst the amazing success his leadership has given not only his company but the technology world.

US businesses really need to pay attention to this man before we lose the one revolutionary idea he's yet to share, the dynamic way he has created a massive company that not only remains connected to the needs of the technology community but delivers on that connection.

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