"Today we’re announcing schema.org, a new initiative from Google, Bing and Yahoo! to create and support a common set of schemas for structured data markup on web pages. Schema.org aims to be a one stop resource for webmasters looking to add markup to their pages to help search engines better understand their websites."Since that time, I've been reading and implementing the tools suggested on a dummy website that is simple HTML/CSS just to see what the results would be. The concept is simple really. You categorize your content with their "labels"(or categories) so each search engine can identify it.
It is definitely working with Google, my dummy site was picked up immediately and I was able to actually see where my site is categorized and how the search engine sees it. The jury is still out on whether its a worthy tool but I plan to use it and see what happens. As for Joomla sites (content management systems), I am not convinced. I am testing the schema on a Joomla site and so far Google managed to find 3 of the 11 citations but has still missed authorship, a fairly large part of why I believe this will really work for Webmasters. This is an interesting idea and if all three are really working towards a set of standards that assist developers, it is a great beginning.
I do have one question: is this the death of organic SEO or is this their way of levelling the playing field?
Now if they everyone would give Microsoft a huge smack down so they would fix their browser to render all CSS equally....the world would be a blissful place for web developers.
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