Wednesday, July 20, 2011

Google+ and SEO, a marriage made in heaven?

Search engine giant Google's newest entry into the webverse is Google+.  Nothing new, the universe is abuzz over its implications.  But how will it be for small businesses?  A recent blog post by PC World's Llie Mitaru tackles this subject and raises a few questions too.

Brand Pages:  Facebook has business pages, will Google+ have brand pages?  It is unclear from their publicity whether they have chosen to include these but I will risk a solid "YES" they will.  There is absolutely no reason for them not to and literally millions of reason why they should.  Millions as in, millions of businesses who would jump on the band wagon to use this mode of free advertising.  So I ask, why speculate, you know they're going to do it.  Now it's just, how and to what benefit can we utilize this to our SEO advantage?

SEO and Google+:  This is really a marriage made in web-heaven.  The largest search engine in the world spawns a social media exchange that includes such items as SPARKS and 1+, both items are caught by the giant in results driven searches, providing individualized content to search-ees.  Search Engine Giant + Social Media (the contents of which are fed into Google)  = SEO boosts for businesses, entrepreneurs, corporations and individuals alike.

After using Google+ for the past couple of weeks, I can honestly say that I will be looking for Brand Pages to become available very soon. I am also using SPARKS and 1+ to drive clients SEO, are you?

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